Sofie Hodara (with Martha Rettig)


Created in 2018, The Pursuit of Happiness is an augmented reality poster exhibition featuring more than 50 letter-pressed American presidential campaign slogans. The posters act as a dataset that portray, in slogan form, the evolution of American values. Augmented reality is used to highlight the sometimes-unsettling and often-preposterous words of American political leaders from the past 200 years. And the project, as a whole, injected a bit of humor into our political climate at the time.

Sofie Hodara is a Boston-based multimedia artist and educator. Often working collaboratively, she explores the intersection between traditional and emerging media in order to create beautiful, non-utilitarian experiences with technology. The results range in form from paper weavings, to letterpress prints, to interactive installations, and to mixed reality. Hodara has exhibited her work across the country at spaces including Icebox Project Space in Philadelphia PA, UC San Diego’s Calit2 Theater, and the Bromfield Gallery in Boston MA. Her work has been featured in the Boston Globe, Fresh Paint Magazine, Made in Mind Magazine, and the Journal of the New Media Caucus. She has presented on augmented reality at conferences internationally, including the AR in Action Leadership Summit at the MIT Media Lab and the IXDA Education Summit in Milan, Italy. She has taught undergraduate and graduate courses and workshops in design, printmaking, typography, augmented and virtual reality, and creative activism at Massachusetts College of Art and Design, SMFA at Tufts University, Emmanuel College, University of Massachusetts Boston, and The Cooper Union for the Advancement of Science and Art. She currently is Assistant Teaching Professor at Northeastern University. For more Information: